Now that your Yelp page has photos, business hours, a website to navigate to, and all the basic information your customers need, it’s time to make things a little more enticing. A Yelp Check-in Offer is a free tool that helps your business stand out from the rest and brings more traffic to your door. Check-in Offers are a win-win for everyone: they’re free to set up, easy to create, and a fun incentive for customers. And who doesn’t love a great deal?
Keep in mind, 81% of the total unique visitors to Yelp came from mobile devices*. Consumers are on the go using their cell phones to search for places to spend their hard-earned money. If you own a brick and mortar business, a Check-in Offer is a great way to capture customers who are searching for businesses on their smartphones and love a great deal. It’s also a unique way to recognize your loyal customers for consistently doing business with you. When a new or returning customer clicks on your free offer or discount, they are able to redeem it immediately while at your business. Check-in Offers are not only free to create—they’re interchangeable, trackable, flexible, and can get people to rave about your business.
How To Setup The Perfect Check-in Offer
Whether it’s a discount on a total purchase at a clothing store or a free dessert at a restaurant, these offers attract customers and set you apart from similar businesses. We’ve created a simple 4-step guide to walk you through the process below. Let’s get started!
Step One: Log into your Business User’s Account (BUA) at biz.yelp.com
Step Two: Scroll down on the left side of the menu and click on “Check-in Offers”.
Step Three: then click “Create a Check-in Offer”
Step Four: From here, choose a percentage off, a dollar off, or a free item. Then create your headline and the details of your offer. Be creative! Make a deal that’s 20% off your entire bill, a complimentary tooth whitening session after your first visit, or a free pastry. Once you have all of the details typed up, click “Create Offer”.
It’s that easy! Next time a Yelper takes a look at your page, they’ll see your new Check-in Offer right below your business’s photos. Remember, you can track your Check-in Offer to see exactly how many people redeemed it that day, month, or year.
Wondering What To Offer?
Don’t worry, you’re not alone. Business owners always ask, “What’s the best deal to attract customers?” You know your business best. A percentage off, dollar amount off, free item, or BOGO (Buy One Get One) speaks to the inner bargain hunter in all of us. Take a look at other Check-in Offers from different types of businesses—one might give you an idea for your next deal!
Redeeming A Check-In Offer
Now that you’ve created your Check-in Offer, it’s time to watch it work. Just like bees to honey, your custom Check-in Offer attracts Yelpers who want to take advantage of this special reward. It’s a great way to bring in new customers—and it’s even easier to use (see below).
Step One: The customer taps on your offer and Yelp prompts them to type up a blurb to let their followers know where they are checking in to.
Step Two: They then confirm with you that they have checked in and redeemed your offer.
Step Three: All you have to do is mark that offer as used and provide them with whatever reward you have created.
Reviews, Another Added Bonus
The last and final part of this feature (that does not take any effort on your part) is the possibility of getting a review. After anyone checks in at a business, your business get’s included in that Yelper’s homepage with the prompt “Your next review awaits”. This is a great way to generate some buzz about your business organically.
So don’t waste any more time. Make sure that you are maximizing your presence on Yelp by setting up that perfect Check-in Offer on your page!
*Yelp Fact Sheet as of Q3 2018