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New Custom Ads Features On Yelp: Distance Targeting and Custom Ad Text

Today we’re announcing two new features to give businesses more control over their ad campaigns on Yelp:

  1. Distance Targeting: choose where to show ads relative to the business’s location
  2. Custom Ad Text: write custom messaging for use in the ad

Distance Targeting

The distance feature lets businesses determine how far away from their business they want to show their ad. Geographic targeting is consistently one of the most requested features by advertisers. Some businesses serve very large areas and want to cast a wide net while others want to focus on customers very close to their business’s location. This feature caters to both.

Previously, Yelp optimized distance targeting using other data, including business and consumer location information. This feature gives a mechanism for advertisers to give Yelp more information about what they want from their ad campaign, allowing Yelp to serve ads that better meet advertisers’ goals.

Custom Ad Text

We’ve seen that advertisers love the ability to pick a Yelp review to feature in their ad. Now they’ll also have the option to write a message of their own. This means advertisers can promote specific products or promote a consistent message across different marketing channels. Advertisers can also experiment with different reviews or custom messaging to see what works best for them.

Business owners with a single location or a small number of businesses can start using Custom Ads with just a few easy steps:

  1. Claim your business and start a Yelp Ads campaign at biz.yelp.com
  2. Click the “Customize Ad” button on the desktop version of the Yelp Ads dashboard
  3. Set a distance and/or write custom text for your ad

If you’re a larger business, contact yelpnational@yelp.com to learn about our offerings. You can also learn more about advertising on Yelp, here!