It’s no surprise that restaurants are one of Yelp’s most popular categories. In fact, more than a third of all reviews on Yelp are for restaurants, which is why Yelp decided to analyze searches, reviews, and diner preferences in a new report on the industry.
The report breaks the restaurants category down into 3 sub-categories: Quick Service Restaurants, Casual Dining, and Fine Dining, with a focus on the Casual Dining segment. Yelp wants to help marketers understand which Casual Dining chains are winning on Yelp, review trends in the industry, and diner preferences when deciding where to eat.
Here are some of the highlights and key learnings:
Yelp data can help national businesses identify expansion opportunities.
With millions of users searching across the U.S., and our Yelp Knowledge analytics and insight, Yelp can identify where the demand is for specific brands and food items. In one case study, Yelp highlights searches for Buffalo Wild Wings in cities where the national chain does not have a location.
Diners remember great service and will highlight it in reviews.
Positive reviews are more likely than negative reviews to mention staff members by name, which is why it’s important for restaurants to continue to reward employees who go above and beyond to deliver great service.
Price is the most important factor for diners when deciding on a restaurant.
In addition to price, menu and location round out the top three factors for diners when deciding on a restaurant. Price, menu, and location beat out other factors such as recommendation from someone you know
Want to learn more about restaurant industry trends? Download the full report here.