Have you ever looks at a photo of a menu item at a restaurant and wondered what it was? Looking at photos without captions on Yelp is like watching a foreign film without subtitles Without captions, important information is lost in translation.
Consumers are going to your Yelp page to decide whether or not they are going to spend money with you. They want all the information they can get. It’s important to provide them with all the tools they need to choose you over your competitors. That little bit of extra information helps them better understand your business offerings. As a business owner, there is no limit to the number of photos you can add to your business page. Make sure each of the photos you upload have captions.
Here are some tips for crafting the best captions:
Less is more. Try to keep your captions short. Examples: “The parking lot behind the building,” “Our roast turkey sandwich,” or “Our office staff”.
Get to the point. Be clear and concise about what you’re showing off and steer clear of filler words or going too far over the top like “the best mac and cheese in the entire world”.
Equality for all photos. Remember that a photo’s content may seem obvious to you, but it might be unclear to others. Add captions to all of your photos.
A picture is worth a thousand words. When it comes to your pictures on Yelp, more is more! It’s quick, free and easy to add photos and captions to the images you’ve uploaded to your Yelp page. Start managing your Yelp for Business Owners Account today.
No photos yet? Did you know that businesses who have 1-5 reviews and 10 photos get 200% more user views than businesses with the same number of reviews and no photos? Add photos and captions by visiting the “Photos” section of your Yelp for Business User’s Account. Need help snapping the perfect pic? Be sure to check out our phone photography 101 for some simple tips for taking the perfect photo.