Eat24 joined the Yelp Platform as a transaction partner in 2013 and since then we’ve been looking at them, well, the way they look at bacon. We couldn’t resist any longer and I’m excited to announce that we have officially brought them into the Yelp family!
For those of you who haven’t used the service, its mission is to keep you from having to cook, shop, or wear pants. Eat24 is an online food ordering app and website that covers about 20,000 restaurants across the country. As a Yelp Platform partner, they’ve been a valuable driver of our growth in the restaurant category while continuing to build an impressive business of their own.
Online and mobile food ordering is still in its infancy and restaurant and food searches are extremely popular on Yelp. We believe that the acquisition of Eat24 will allow us to build a better, more seamless ordering experience for consumers that we can grow through 2015 and beyond.
We are excited to welcome the Eat24 team to Yelp as we work on delivering the best local search and transaction experience available to consumers and great local businesses.