What does a devoted Yelp Elite Squad do on a hot summer night in Tokyo? Hand grill Senbei rice crackers over red hot charcoal, of course!

The first ever Tokyo Yelp Elite Event was held at Azabujuban  Kineya, a new Japanese style snack store that opened in June 2014. Fifteen Yelp Elites participated and enjoyed Kineya’s original “fried pasta”, paired with chilled champagne. The squad was split into teams to participate in a Yelp trivia game. The winning team received free Senbei, while the losing team was sent to the Senbei grilling room that was hotter than Onsen bath.

And still the losing team was smiling as they got to grill the Senbei.

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