We have always said that what sets Yelp apart from other review sites is our community of Yelpers who come to the site to contribute rich content. Not only are they writing reviews about their experiences with all types of local businesses, they’re also uploading photos. We’re continually working to make the content on Yelp as helpful as possible for people looking to make a spending decision so, starting today, Yelpers’ photos will appear directly in-line with their review text! Now when consumers are surfing the site they’re presented with even more useful information than ever before.
How does it work? Easy. Yelp will match photos and reviews contributed by the same Yelp user for the same business and display them together on that business’ Yelp page.
We know folks love ogling photos – in fact, people stay on Yelp business listings with photos about 2.5 times longer than those without. Now, in addition to pulling out all the literary stops to describe the amazing experience they had at their favorite hair salon, Yelpers’ photographic proof will be right there to give others a visual of their handsome new ‘do.
This feature is live now on yelp.com and the Yelp mobile site.