St. Louis Kicks Off Yelp Shops Local at Atomic Cowboy!

Spiked coffee, chili, s'mores, oh my! Last Monday was truly a celebration of epic proportions at Atomic Cowboy in the Grove. The occasion? A proper kickoff to Yelp Shops Local, of course! 80 yelpers packed the back patio and bundled up like champs, and St. Louis is officially ready to take YSL by storm.


The key to parting outside is having hot drinks on hand, and this event wasn't lacking in that department. Kaldi's Coffee was on hand serving up boozy coffee drinks such as coffee & O'Reillys and hot toddys, and Atomic created something incredible called the Apple Sin: spiced bacardi oakheart and apple cider. To keep the warm theme going, we enjoyed AC's fantastic chili (as well as the vegetarian version!) and cowboy sliders. Since no event is complete without a great dessert, everyone enjoyed samples of original gooey butter cake from Gooey Louie. Are you feeling the local love yet?


As if the gooey butter cake wasn't sweet enough… we made s'mores. That's right… if you haven't seen the back patio at Atomic Cowboy, you should check it out as soon as you can. They have a huge bonfire when it's cold, and we made the best use of that by roasting some marshmallows and piling them between chocolate and graham crackers. To keep with the fire theme, one of our very own elites (Hao X!) twirled fire and impressed us all! Between that and the beats by Rockstar DJ's Marc Mendolia, the energy was contagious and we forget about how chilly it was outside. For a minute at that bonfire, I felt like I was camping with 80 of my friends. What's not to love about that?


Since the Yelp Elite squad is all about connecting off the site in addition to online, a Yelp Bingo game got the conversations rolling and had people laughing and meeting new faces. We also raffled off two local gift baskets filled with Schlafly and Kakao Chocolate! Much fun was had by all… especially at the Yelp Shops Local photo wall.


We had such a blast kicking off YSL and checking out what Atomic Cowboy has to offer (which turns out is quite a bit.) For the full spread of photos, make sure to check out Yelp's Flickr, and to read the raving reviews, just visit the event page. Special thanks to Conner Photography for getting the whole night on camera, and to everyone who came together to make this event happen. Of course, don't forget to check out the entire schedule for Yelp Shops Local!

Until the next one…

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Aimee K
Yelp St. Louis Senior Community Manager