Yelp has grown a lot over the years. Every day, our community adds more businesses, writes more reviews, uploads more photos, updates more hours, etc. This enhances the richness of the Yelp experience for everyone, and it’s part of why we exist — to share local knowledge.
To this end, our engineering team has just rolled out some new categories for business owners. This is a good thing for many of you who may fall further down the long tail: if your labeling is precise, you’re more relevant to potential customers using Yelp to research your services. The more relevant you are, the more likely you are to convert that potential customer into a paying customer.
Applying a category to your business is a pretty simple process. For example, say you’re an HVAC repair service provider. Just under your business name on your Yelp listing, there’s a link that says either “[Edit]” or “[Add]” next to the “Category/Categories” line. Simply click this link, find the category that’s most relevant to you (no more than 3 categories per business), and add the category. Our user support team will verify the update within a few weeks.
Here’s the list of new categories:
Windshield Installation & Repair
Oil Change Stations
Auto Parts & Supplies
Check Cashing/Pay-day Loans
Laser Eye Surgery/Lasik
Home Health Care
Heating & Air Conditioning/HVAC
Home Theatre Installation
Television Service Providers
Vacation Rental Agents
Junk Removal and Hauling
Departments of Motor Vehicles
Food Delivery Services
Hot Tub and Pool