NYTimes on Yelp

Today Claire Miller writes about Yelp pointing out how millions of consumers already know the value of our site:

"'Yelp is about being honest and giving people the real story,' said Ms.
Malki, who has written 92 reviews and checks Yelp before trying
restaurants or dance clubs. Millions of other people agree…"

Claire also notes a key challenge exists… how can our company help every local business (and there are millions of them) understand the intricacies of how Yelp works?

You can expect us in the coming weeks, months, and years to redouble our efforts around messaging and outreach to make sure all local business owners know that we do care and are wholly dedicated to our mission of connecting consumers with great local businesses.