Topic: Behind the Review

It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In the Behind the Review podcast from Yelp and Entrepreneur Media, we dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, the podcast features conversations with reviewers and business owners about their experiences—whether it was one star or five—giving listeners behind-the-scenes insights into what was really going on.

The posts below take a deeper dive into those conversations. To subscribe to the show, read more, and see all episodes, visit Yelp for Business.

144 posts in Behind the Review

Businesses

Lessons from a top pizza spot with 4,000+ reviews on Yelp

April 18, 2024

The owner of il Canale, one of Yelp’s Top Pizza Spots in the U.S., shares the secrets of his success.

Businesses

Behind a New York City boba shop’s brand transformation

April 11, 2024

Tea and Milk owner Mathew Wong shares how the business evolved from a 10-by-10-foot boba shop to a beloved brand with three locations.

Businesses

4 storytelling tips for Black-owned businesses

March 21, 2024

Three Yelp community managers share tips for making meaningful connections with customers who care.

Businesses

How market research helped this comfort food restaurant reach its target audience

March 14, 2024

Yo’ Mama’s in Birmingham, Alabama, serves a diverse crowd. Owner Crystal Peterson shares how she caters to each segment of her customer base.

Businesses

5 ideas for small business ambiance that stands out

March 7, 2024

Reviewers rave about the ambiance at San Jose’s first Black- and woman-owned coffee shop. Co-owner Be’Anka Ashaolu explains why.

Businesses

3 free promotion strategies from a word-of-mouth success story

February 29, 2024

Miguel’s Artisan Recipes in Clovis, California, has taken many forms: Originally a pandemic pop-up, catering company, food truck, and home-grown salsa business, Miguel’s is now a thriving restaurant that placed…

Businesses

Educating and engaging with customers: tips from a local farmers market

February 22, 2024

The owners of Fall Creek Farmers Market in Humble, Texas use Yelp to educate customers on the importance of buying local.

Businesses

3 questions a Yelp Elite asks when choosing a local business

February 15, 2024

Owner Tomeka Wallace chats with a regular about what matters most to customers at Happy Cafe in Virginia Beach, Virginia.

Businesses

5 tips for making your customer’s day

February 8, 2024

Sundae Scoop owners Philip and Sibs Harrell strive to connect with customers on a deeper level through authentic, engaging conversation.

Businesses

Why Chef JJ Johnson changed his business model based on reviews

February 1, 2024

At the fast-casual rice bowl chain FIELDTRIP, James Beard Award winner Chef JJ Johnson constantly evolves his business model to better serve the community.

Businesses

Understanding the cycle of customer feedback

January 25, 2024

At local favorite MT Noodles, owner Justin Bui and his family prioritize customer service and feedback to deliver the best experience possible.

Businesses

5 steps to building customer confidence

January 18, 2024

The owners of Oakwell Beer Spa share how they educate first-timers and deliver on their promise to provide relaxation for all.